CMO 100 Program

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M.A.L.E has a unique and very effective comprehensive Marketing, Strategy and Strategic review process called "CMO 100 Program". It is designed around the principle of going into a new business and not making any fundamental changes and or decisions in the first 100 days. The first 100 days are precious and the most important days in a new role - it is a time for active listening, looking, experiencing, digging, questioning and then some more active listening..... In essence it is a Comprehensive Strategic Review and Evaluation of the brands, business, team and competition so that recommendations and areas for improvement can be highlighted. Welcome to "CMO 100" one of the most comprehensive and important programs that ALL brands, businesses and teams should invest in. It uses 3 proprietary tools developed by M.A.L.E. Pty Ltd.

CMO 100 Program

M.A.L.E. has developed several useful and high impact tools that can be used as needed in the CMO 100 Program:

- Sea Scan Strategic Review
- At the Helm Marketing 8P review
- SAILING Your Brand to Win. 


Sea Scan Strategic Review

This tool is a comprehensive Strategic Planning and review process that is second to none. It delivers a 360' view of the current business and identifies areas that would deliver immediate and high impact results. 

This is a very active and results focused process and is not an academic exercise to add to the bulging shelf.

At the Helm

At the Helm is the first stage review of the current Brand Positioning across the whole 8Ps of Marketing. 

The output is a useful review and ranking of the strength and competitiveness of the current Brand mix.

It will highlight and recommend the critical areas that deserve attention and help with solutions to improve strength and deliver growth. 

SAILING

The 8Ps are great for positioning a brand and or business - but it is only the beginning. The really powerful and differentiated brands that win in the market place all make sure that their brands are SAILING.

SAILING is an acronym for 7 key marketing levers that are the backbone to all winning and leading brands.

M.A.L.E. has a proprietary tool that will review and challenge your brand and business across these 7 critical levers.