M.A.L.E. gives you the unique opportunity to do a deep dive into your key competitors through the "Competitor Boot Camp" program. The "Competitor Boot Camp" has 4 key components each adding a new level of insight for you and the team into your competitor/s.
Competitor SWOT
Still one of the most powerful tools to look at a brand, a business and category - the Strengths, Weaknesses, Opportunities and Threats matrix. The twist here is that the activity is done through the Eyes of your Competitor. This is followed by what is normally an insightful debate.
Mystery Shopping
M.A.L.E. and the brand team will participate in a very insightful activity of "Mystery Shopping" both your business and the business of your Competitor. One of the most important and under valued parts of Marketing today is the "whole brand experience". This is a very popular and insightful way to gain a deeper understanding of your Competitor/s.
Brand Wheel
M.A.L.E. will lead the team through a disciplined process where by you take the "Helm" of your competitors brand and business. The activity involves interrogating the 8 arms of the Brand Wheel to build a rich and dynamic view of your Competitor.
Myth Busters
When was the last time that you actually stopped and asked "why do we do this in this way?" This is a very powerful and unique approach to interrogating the conventions that have become folklore and myths in your brand, category and competitors.
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