M.A.L.E. have developed a Strategic Planning tool and model called "Sea Scan" that has been designed to deliver a relevant, sharp and powerful Strategic Review and Plan. It is not one of those massive planning processes that deliver a nice report and plan that gets nicely filed away on the shelf - never to be looked at again......
The "Sea Scan" Strategic Planning and Review tool covers 7 key elements; Catgeory, Consumer, Customer, Channel, Cash, Competitors and Communication.
The "Sea Scan" process can be run as a single program.
Clients who choose the M.A.L.E.'s CMO 100 Program get the "Sea Scan" as part of that program.