M.A.L.E. has developed a unique pressure cooker style creative workshop called "Hot Housing Ideas & Solutions". This is a perfect and powerful tool for the fast paced and time limited way that business is done today. Managers and leaders can participate and make a significant contribution in a very short session. This is like doing a marketing plan or innovation session on steroids...with even better results..
Brainstorming it is not....
"Hot Housing" is as much a way of doing business as it is a creative idea generation process. It is NOT a "Brainstorming" session that creates more work and does not deliver a solution within the session. A Hot Housing session is very disciplined and guided process and is linked to a real problem or opportunity. The output is real, tangible and is delivered within the short session.
What can be "Hot Housed"
The following projects, topics and opportunities have been Hot Housed with fantastic results.
- Innovation Ideas- Promotions
- Communications
- Business Problems
- Sales Challenges
- Talent Management
- Other ??
Resources Required
The resources required for a Hot Housing Session are very easy.......
-Articulation of the Problem or Opportunity or Challenge- Small group of senior, experienced and relevant managers
- M.A.L.E. facilitator
- Meeting room
- Clock
Outcomes & Actions
At the end of the session the problem owner would have had the benefit of very senior and experienced people making a contribution to their problem. This is a very powerful technique and delivers some of the best results I have seen in the shortest time possible. One critical side benefit is that it can be used very effectively as an influencing and engagement tool.
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