How well do we really know our consumers? How well do the members of my Marketing Team (who normally have lives that are nothing like the consumers of the brands that they look after!!) really know our consumers? I would like to suggest in the politest way possible - NOT WELL ENOUGH.... Here at M.A.L.E. we know from extensive personal experience that one of the most insightful and rewarding tasks that a true Marketer can do is spend a day in the Life of a consumer. M.A.L.E. can help design and arrange for you and your team to do just that... see the lives of your key consumers in the most powerful light possible - theirs...
Cut out the Middlemen
Why do we let our Research agencies and Moderators know our consumers better then we do?? and pay them to do it??
Real insight comes from real in-your-face experience - the whole experience not just a 2 hour debrief in a cosy meeting room.
These days are truly transformational.
Today more then ever with very Marketing literate consumers and their expectations rightfully being at an all time high... It is time for ALL brand managers and Marketers to get up face-to-face with their consumers.
It is critical that Brand Managers and Marketers experience and understand their "brand experience" through the eyes and lives of their consumer.
Insights that you cannot put a price on
Based on my many personal "Days in the Life" exercises on my own brands and with my own teams - I can assure you that everyone will not only have a great time - but that they will see, experience and learn more about their brand and their consumers then through any other experience... you cannot put a price on the insights gained.
Competitor Insights as a bonus
One additional advantage of these "Day in the Life" programs is the discussions and insights that you can gain first hand on how your consumers see and feel about your competitive brands. This is priceless...