This is one of Mark's favourite tools and is unique to M.A.L.E. Pty Ltd. It is directly linked to his passion of building high performance teams by leveraging the whole of the person in their roles not just their "office" mode. High performance Marketing teams know each other, support each other, trust each other and bring their whole self to the office with confidence.
This tool has many dimensions and is an excellent team building exercise. The process explores some key questions for the team leader and explores a deeper understanding of all members of the team. The process includes a fun and engaging team session where your personal brand matrix is shared with the other team members (and theirs with the whole team). One additional and powerful insight is a clear gap analysis of how you as a leader see yourself vs how the team and or key stakeholders see you.
The matrix is fun to complete and gives some great insights into yourself and your team. It covers 5 core dimensions - Personal Positioning Statement, Career & Finance, Goals & Motivations, Mind, Body & Soul, and Family & Community.