"My job as a communication and brand strategist, working in partnership with global CMOs and other C-suite level leaders, is producing exceptional results and ROI through the alignment of compelling story propositions to appropriate audiences. Mark Lollback makes every story better, more compelling, and understands the importance of multi-platform communications and marketing, including advertising, public relations, branding, social media and reputation. What distinguishes Mark Lollback is his leadership and team building, in that he is able to create a vision, an opportunity for success, and within a very short period of time, produces a team that will go through walls to help him accomplish those goals. Many people carry the title of CMO, although few carry Mark Lollback's authority and authenticity of leadership and success."